If you’re selling your products online, which many of you are, photos are the single most important element in building the desire to buy in your customers. E-commerce has become the norm and it’s not hard to see why. Not only can you find almost everything you need with a simple search, it’s time efficient and always cheaper to buy online as the sellers have lower overheads. The thing is, we all want to be able to fully check out a product from all angles and get a real look and feel for what we’re buying. High quality and attractive photos are essential to letting your customers do this.
So product photography is a key factor that you need to think about when trying to show your products off in the best possible light and excite people enough to actually buy your stuff.
Did you know that people remember 80 percent of what they see, and just 20 percent of what they read? The power of an image is hard to ignore, and if you’re not including great images of your products then you could be losing out on some serious sales.
The truth is, the better your stuff looks, the more you will sell.
Product photos can either develop a high-class brand image for your product, or completely ruin all your promotional activities. Too often i see people cutting corners on this essential part of the sales process.
The more appealing your products look, the more likely you are to receive a sale.
Great product photographs won’t just help you sell more products, it will also help you get higher prices for your products. Do not include a large number of product photographs taken with your iPhone, while sitting on coffee table, completely unedited, you immediately cheapen your brand. You should have at least one high quality photograph of the product on a white background.
If your product has multiple uses, showing action shots of your item being used, it will help your conversions greatly. For reasons no one really knows, often online customers struggle to fully see the benefit of a product. This is why we need to show them the possible ‘creative’ ways they could potentially use the product.
Below are some examples of websites I have created images for. Good quality imagery gets people to your business and makes you more sales. Don’t cut corners with this important part of your sales process.
Great photos make all the difference to your bottomline.